CHWE Global Cross-Border E-Commerce Expo

About the Exhibition of CHWE

As one of China’s leading organizers in the cross-border e-commerce industry, CHWE has witnessed the sector evolve from an “emerging foreign trade model” into one of the primary drivers of global trade growth.

Built on strong industry recognition and a trusted reputation, CHWE continues to expand in scale and influence—helping Chinese manufacturers reach international markets and connecting businesses with consumers worldwide.

With a focus on the full cross-border e-commerce ecosystem, CHWE brings together leading brands, sellers, platforms, service providers, and industry professionals to unlock new business opportunities and accelerate global expansion.

80,000㎡

Exhibition Area

100,000+

Professional Visitors

1,500+

Number of exhibitors

80,000,000+

Omnichannel Exposure

Exhibits range

China’s Leading Cross-Border E-Commerce Trade Exhibition in Scale and Industry Influence

Backed by years of industry expertise and a strong network of resources, CHWE has established itself as a benchmark event in China’s cross-border e-commerce sector. The exhibition brings together supply chain resources from export-focused industrial clusters across China, covering a wide range of categories and regions. It is widely recognized as one of China’s premier trade shows for cross-border e-commerce.

Strong Visitor Attendance with a Highly Professional Buyer Audience

CHWE attracts a broad and highly qualified audience, including cross-border e-commerce sourcing teams, top online sellers, foreign trade companies, and professional buyers from major platforms. This diverse buyer mix creates valuable business opportunities and demand across the entire supply chain.

High-Demand Products & Precise 1-on-1 Buyer Matching

Connect with more than 150,000 cross-border buyers and engage directly with high-volume purchasing teams. Each year, CHWE welcomes over 100 industry platforms and industrial clusters, making it a must-attend annual event for businesses looking to expand and build partnerships.

A Leading Platform for Industry Insights & Market Trends

From innovative product launches to the latest peak-season strategies, CHWE serves as a one-stop platform for discovering emerging trends, sharing market intelligence, and capturing opportunities in the rapidly growing global cross-border e-commerce market.